Located in the heart of the business route between Asia and Africa, Oceania-Singapore presents itself as a country full of diverse food cultures. This is due to the impact of international traders who have ‘stopped by’ there. This means that the rich blend of global influences inspires entrepreneurs to launch a food business.
However, before taking the opportunity and entering the heated competition, everyone needs to grasp what took place in the area by learning about Singapore’s food culture in order to achieve success. What are these? Let’s look at 5 Singapore food culture facts to help you understand what to expect from food and beverages in Singapore.
Multicultural culture has entered the Singaporean food group
Have you ever heard of chilli crab curry debal in India? Hainan pork chop in China? Katong laksa and asam pedas in Malaysia? Rojak in Indonesia? Chicken satay and pam balik in Indonesia? And if you have found all of those dishes in Singapore, you got it no wrong, as those countries integrate their culture in foods. And Singaporean foods are multicultural by mixing all of those cultures.
While all of those foods have passed down through generations, it is no falsehood that each food modifies your own tastes, making it an idea to consider a food business by mixing all those flavours when planning a menu.
In Indonesia, apam balik called martabak has been modified by using wider flavours like matcha, ovomaltine, coconut grate, etc., while in Singapore there are still only two flavours like cheese and chocolate sprinkles. And this can be an idea to attract customers who enjoy many flavours of sweets.
We believe that adopting a variety of local flavours from neighbouring countries combined with what is available in Singapore will create a new touch to attract many Singaporeans.
Hawker Fare still sits on top for experiencing affordable, diverse foods
Every country gives their best to offer hawker fare, which is popularly known as street food. So do Singaporeans who remain loyal to hawker fare. The prices that offer reasonable and cheap intrigues society to try the diversity of local Singaporean dishes. Also, when the food is proven to be delicious to all tongues that taste it, then anyone from the middle and upper classes will flock to that food.
Have you ever heard of ‘an unforgettable taste’? Imagine there is a popular franchise brand specialising in selling chicken satay with peanut sauce that has been spread around the nations. The popularity has lasted a long time, bringing the standardised taste.
On the other hand, chicken satay with peanut sauce is one of the traditional foods of the country, which a lot of small and medium enterprises sell in hawker centres, which vary in taste depending on the sellers’ secret recipe.
If people recognise that there is a unique yet tasty chicken satay from one of the sellers in the hawker centre, no doubt people will come back to buy. Especially when it has an affordable price tag.
So, hawker fare is an opportunity. And if you are already interested in investing in food but you want to start with little capital, you can consider joining a hawker centre to open your own hawker fare business. You could assess required funds through money lenders in Singapore.
Digital and social media platforms are the new trend
The rapid growth of digitalisation in the twenty-first century, as well as the increased use of social media platforms, are not to be taken lightly. A report says that most Singaporeans order their food online, with sixty percent of them searching for food options on social media. And the shift in consumption habits should be considered by F&B entrepreneurs.
It is no surprise that the increase of influencers focusing on food vlogging has continued to this year. Influencers have successfully shared social media posts to help Gen Z Singaporeans discover new dining options, with approximately 59% participating.
With this phenomenon, F&B brands are rebooting their marketing strategies by incorporating these new trends. On the other side, social media platforms provide analytical engagement, allowing influencers to effectively reach a larger audience. As a result, tracking and capitalising on social media trends will never go out of style.
Healthy menus are the new preferences
Who says food from hawkers is unsanitary? Even today, many competing vendors provide healthier food options, such as gluten-free, plant-based meals using herbs as components, and so on. Therefore, hawkers are more concerned with delivering healthy living options and maintaining a high degree of hygiene than with whether they are clean or dirty.
Basically, health-conscious consumers want additional nutritional benefits from the foods they consume. A salad bar, poke bowls with fresh seafood, low-sugar and calorie proteins and carbohydrates will benefit the sector of society that is focusing on calorie deficits. And if taste, freshness, and high-quality ingredients are used consistently, it will be a long-term F&B business. Therefore, thinking about the health food segment and managing how to keep the quality are important.
Conclusion
Building a food business in Singapore is an unquestionably sound long-term investment. The diversity of food cultures resulting from various influences will continue to expand indefinitely. If you understand what Singaporeans value in food and beverage, the business strategy, and how to manage it consistently, you are ready to borrow the finances to make your F&B business a reality. Good luck!
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